Best Practices/Ideas
109 results total, viewing 81 - 100
The first step in retaining the customers being acquired now is to make sure you’re asking the right questions. “You have to ask yourself good questions about what’s going on,” said Robbie Kellman Baxter, subscriptions expert and author … more
The role of news media companies in the pandemic has been clear from the state: People need factual and helpful information. Yet that is not what they are always getting—or even seeking. The COVID epidemic has been accompanied by what the World … more
The coronavirus situation has led to a spike in attention to news. Although attention to national and international news has fallen back to pre-coronavirus levels in recent weeks, attention to local news, though also down, remains higher than before … more
Futurist, author, and strategy advisor Ross Dawson kicked off the first module of INMA’s Virtual World Congress on Tuesday, “Where News Media Goes Next After COVID-19,” telling attendees: “There are a number of new things that are emerging … more
The work of journalists is telling other people’s stories. It’s what we do every day. Why then are we so uncomfortable telling our own stories? Maybe it’s because we learned in journalism school that it’s not about us, but about our subjects … more
As local businesses were being forced to close their doors or alter their services because of the coronavirus pandemic, it became immediately apparent we needed to use the large platform of the Winnipeg Free Press to help in whatever way we could. … more
An “infodemic” is said to spread alongside the Covid-19 pandemic. The word was used by the World Health Organization’s General Director, Tedros Adhanom, warning against an excessive amount of information about the new coronavirus and the … more
Many news organizations with paid subscriptions are removing barriers to their coronavirus coverage as a public service, and putting that content in front of their meter or paywall. Pairing messaging about the free coverage with a subscription offer … more
The COVID-19 pandemic has shown us that "local journalism is needed more than ever," McClatchy CEO Craig Forman said yesterday in remarks delivered during the Kindred livestream panel, "Can Brands Save Local News?" In his 20-minute conversation … more
In the best of times, local news publishers were challenged to shift their business models due to digital disruption and the growing online ad dominance of Google and Facebook. Now, in the worst of times during the COVID-19 pandemic, publishers must … more
The advent of COVID-19 “may well get journalism to shed a lot of old skin and proceed remade in the future”. That is one of many impassioned responses I’ve received to a global survey of journalists to assess how they are coping with … more
Fact-checking and verification were already crucial skills for journalists before the COVID-19 pandemic came along, thanks in part to the rise of Donald Trump and the alt-right’s weaponization of social media. But the coronavirus has made … more
On the morning of January 1, as millions of people across India were staggering out of (or into) bed, an innocuous-looking piece of news appeared on page 18 of the Hindustan Times. In 78 words, it described a mystery virus that had affected 27 … more
The coronavirus pandemic has shaken much more than the ground beneath us: it has rocked every aspect of our society. This norm-shattering situation has shown us the value of a local news ecosystem in keeping our communities informed, healthy, and … more
A few weeks ago, The Chicago Tribune had four reporters and a single editor working on obituaries. Now, with the Covid-19 death toll in Illinois approaching 2,000, 19 reporters are assigned to that task, and "we are preparing to add more people to … more
For reporters who are bilingual in Chinese and English, the breaking news stories about COVID-19 that have occupied US media’s front pages aren’t so breaking. They have already seen the same headlines in China weeks, if not months, earlier. A … more
News media companies worldwide—like their home countries—are on their own timeline of the coronavirus pandemic. While some differences are specific to regions, emerging issues like print declines, retention of COVID audiences, personnel … more
If it wasn’t already obvious that the media industry was in dire straits before the coronavirus came along, it has become abundantly obvious now. Every day, it seems, news outlets large and small are announcing waves of furloughs, salary cuts, and … more
In homes across the country, younger audiences are watching news programmes on their televisions more than ever. It has taken a pandemic to make this happen. The lockdown gives broadcasters a golden opportunity to develop their relationship with the … more
In light of COVID-19, people are overwhelmed with news of the virus — both globally and locally. As media companies, you have a vital role to provide information, updates and distractions to your audience. While people are saturated with news from so many sources, email is critical as it’s the only message you can guarantee your audience will receive. Check out these email tips around COVID-19 from Second Street. more
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