Industry News on Revenue
There’s a very human tendency to overprepare for the challenges that await us, only to realize later on that some of that overpreparation may have been weighing us down.If you’ve ever …
As local businesses began opening this week, The News-Enterprise in Elizabethtown offered each business a free print advertisement in the newspaper as each reopens its storefront. The advertisement can be used to announce that the business once again is open to the public, explain any new procedures that might be necessary or to communicate new hours of operation.
The Philadelphia Inquirer offered voluntary buyouts to 55 guild members in sales, Poynter learned via a memo on Friday. Another voluntary buyout offer was made to full-time newsroom employees 65 and over after some employees expressed interest in …
National newspapers could close unless the government finds a way to support the industry, according to the general secretary of the National Union of Journalists, who has said many outlets are facing financial ruin as a result of coronavirus. …
The COVID-19 crisis is pushing newspaper executives to take unprecedented measures to ensure their sustainability and relevance in a post-pandemic world, according to a survey conducted by Cribb, Greene & Cope.
The Jewish Chronicle and Jewish News are to close and their staff made redundant, according to sources at the outlets, after their parent company ran out of money as the coronavirus pandemic devastates the media industry. While some news outlets …
In just a few days, nearly 150 local media sites have signed up to add contributions to their revenue game plans, generating significant income from readers.
Early results from the COVID-19 Impact Study conducted by Pulse Research shows very different demand from the survey fielded two months ago. “The important point," says John Marling, president of Pulse Research, "is that while shopping intent is very different, merchants and service providers still need to communicate, so media partners can be of real service by using these data! Knowing who to call on, yet also who not to call on is crucial in these stressful times.”
Newspapers in the company’s markets from Hawaii to Ohio can apply for the grants to help them recover from the devastating loss of business caused by the COVID-19 pandemic.
Materials available now from webinar on meeting the needs of your local advertisers.
To assist businesses hurt by the new coronavirus, some Gannett papers are offering free multimedia advertising packages and discounted marketing programs to help those businesses extend their advertising message.
During this webinar, Julie Foley and Liz Crider Huff, directors of affiliate success with Second Street, will be discussing which promotions to run to keep your audiences interested and educated. Plus, they'll give you tips on which businesses to pitch these ideas to, so both you and your advertisers can continue to drive revenue.
