187 results total, viewing 61 - 80
It’s been rough out there in sales land during this health crisis. And yet, web traffic is spiking for media companies. So, what do we do to leverage that and take a bad situation and make it better for our advertisers? Let’s give ourselves some … more
Telegraph Media Group has decided to return all the furlough money it received from the Government after remaining profitable during the worst months of the coronavirus crisis. The publisher of the Daily and Sunday Telegraph announced in … more
Economic downturns hurt all areas of advertising, but not equally. Direct-response budgets tend to hold up far better than brand-building efforts. That’s led publishers to shift their emphasis to getting closer to the transaction. The Washington … more
Freelancers play an essential role in the journalism ecosystem, making the media stronger and the stories we read more diverse. The effects of the covid-19 crisis have added to the numbers of freelance journalists in Europe, whilst making the … more
State intervention and government prop-ups have led some media companies to approach job cuts by stage. The initial cuts were often less than the declines in ad revenue these companies faced. In the U.S., the overall unemployment rate surprisingly … more
In March as the coronavirus crisis began escalating rapidly, publishers and ad tech companies battened down the hatches. Advertisers had begun to pause spend and media industry executives braced themselves for an even worse second quarter. By most … more
In the middle of the pandemic, Amedia asked subscribers whether they were interested in news from other regions in Norway. The results were so promising, the company launched in May a paid upgrade offer. The new digital-only bundle is named simply … more
Journalists at the Daily Mirror, Daily Express and hundreds of local newspapers are considering legal action against their bosses after they were forced to take indefinite pay cuts during the coronavirus pandemic. Staff at Reach, the publisher that … more
The concept of a subscription needs a more nuanced look these days. Many people think just of the financial aspect—a customer pays for access to content or certain benefits. But Amy Konary, chair at Subscribed Institute (a think-tank subsidiary … more
Local news publications have been hard hit by financial pressure stemming from the pandemic, with many operating newsrooms gutted by layoffs and furloughs. Now, local journalists are juggling coverage of twin crises—the pandemic and the protests … more
The coronavirus crisis has been arguably one of the most testing times in publishing history. With mass gatherings a thing of the past and sporting events cancelled, newspapers have had to find new ways to fill their pages. Newspapers were facing … more
Google has taken aggressive action to scrub coronavirus conspiracies from its news service and YouTube, at a time when social media companies have come under intense scrutiny for their potential to spread dangerous disinformation about the global … more
Business owners were still optimistic when COVID-19 started its relentless march from opposite ends of the country to eventually coat the nation. But with reported cases rising higher every week and the death toll in the U.S. creeping toward triple … more
American consumers in our research are clear: No brand should tell them “we’re in this together” anymore. Fatigue for this sentiment has truly set in. At this point, consumers want out of the empathetic relationship. They just want to be … more
Remember going to events, awards, conferences, gigs, gatherings, and get-togethers? These were usually assembled by a recognisable brand and monetised by entry fees and sponsors. For publishers, they proved a lucrative platform to demonstrate their … more
The owner of the Daily Mail, the i and Metro said that print advertising revenues for its portfolio of titles plunged by 70% in April and May as the coronavirus lockdown hammered the newspaper industry. Daily Mail & and General Trust, which … more
Anyone interested in Pop-Up Magazine won’t be able to find recordings of its 15 live tours that it has put on over the past 11 years across major North American cities. The company’s live performances are not filmed, since the entire idea of … more
First-quarter 2020 showed YoY advertising growth despite the impact of COVID-19 beginning in March--but the pandemic did create significant pricing pressure on CPMs, with digital falling 16%. The industry remained relatively resilient in the first … more
As the nation locked down in March, the staff of Loud and Quiet magazine knew they were in trouble. No gigs or festivals for the foreseeable future dissolved the live music advertising that props up the free monthly publication. “It was like a tap … more
The global media worlds is haltingly restarting. With lockdown restrictions now being eased by some governments, small green shoots of recovery are beginning to emerge. Digiday reporters took a (virtual) trip around the world to see where activity … more
« Prev | 1 | 2 | 3 | 4 | 5 | 6 | 7 10 | Next »
Currently viewing stories posted within the past year.
For all older stories, please use our advanced search.

Media Virus Watch logo