Covid-19’s Community Connection Sparks Engagement with Local Media

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The Covid-19 pandemic and the work-from-home lifestyle are affecting consumers’ media consumption behavior, including engagement with local news. From streaming music to OTT viewing, multitasking with media during the workday is a definite. An analysis from Nielsen’s Remote Workers Consumer Survey shows a larger share of media time is now spent on digital and connected TV devices. The Nielsen survey included 1,000 adults who worked from home prior to and during the coronavirus.

Consumers report their top three workday activities include listening to music (AM/FM and streaming), viewing OTT content and increased social media activity.

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