Hearst Rolls Out 30-Day Brand Awareness Campaign During Lockdown

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Toward the end of 2019, Hearst Newspaper brand the Houston Chronicle was planning a rebranding using the phrase, “We are Houston.” As the concept prepped to roll out among other titles, the United States started going on lockdown in response to the COVID pandemic.

Suddenly, the words had greater meaning.

INMA caught up with Kelli Dakake, director of audience at Hearst, in May to hear more about the initiative and how it pivoted during the coronavirus.

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