How Travel Publishers are Navigating the Coronavirus Pandemic

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After an extremely bumpy ride, travel publishers are starting to see some signs of calm returning to their business.

For the past several weeks, audiences have begun to come back, some of them lured by content that is more focused on safety or staycations. Last month, publications including Travel Insider and BringMe each posted more content on Facebook than they had at any point since the pandemic started; BuzzFeed’s Bring Me posted more than it had at any point in 2020.

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