Is the Events Industry Dead? Not by a Long Shot.


Periods of intense crisis often lead to innovation, and 2020 is no exception. In the year of the Covid-19 pandemic, the media industry faces a new threat to revenue: the disappearance of in-person events and the need to rapidly pivot to protect revenue.

The cancellations of industry conferences and trade shows between March and May resulted in a loss of at least $2.3 billion in show organizer revenue, according to the Center for Exhibition Industry Research. The total impact to the economy was at least $14 billion.

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