Lack of Events Revenue Squeezes B2B Media, Forcing Virtual Volume—and Innovation


Many of the revenue streams that power media companies have begun to come back to life in the past several weeks. But events is not one of them, a fact that has begun to really squeeze many B2B media companies.

Last week, Access Intelligence, which operates several B2B media brands including AdExchanger and AdMonsters, and generates close to 70% of its revenue from live events, announced in an internal memo obtained by CNN’s Kerry Flynn that it would be slimming its workforce by 16%, through a combination of layoffs and furloughs.

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