Lack of Events Revenue Squeezes B2B Media, Forcing Virtual Volume—and Innovation

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Many of the revenue streams that power media companies have begun to come back to life in the past several weeks. But events is not one of them, a fact that has begun to really squeeze many B2B media companies.

Last week, Access Intelligence, which operates several B2B media brands including AdExchanger and AdMonsters, and generates close to 70% of its revenue from live events, announced in an internal memo obtained by CNN’s Kerry Flynn that it would be slimming its workforce by 16%, through a combination of layoffs and furloughs.

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