Publishers’ Programmatic Revenues Vault Back Up in June and July

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Summer is usually a suboptimal time to sell advertising. But for publishers that rely on open exchanges for their programmatic ad revenue, the past two months have been among the hottest of the year.

The news and politics publisher Salon is likely to close out June and July with its revenues up year over year for both months, thanks to weeks of sustained highs in CPMs for its site inventory and RPM for its pages. Through the first 23 days of July, Salon’s programmatic revenues are up 25% year over year over the same period, chief revenue officer Justin Wohl said, though he declined to share specific dollar amounts.

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