Stuff CEO Sinead Boucher on Building Trust in Local Media During the COVID Era


"COVID has helped us in the way that people have realised how important journalism is … and come back to thinking about how important it is to their daily lives,” Boucher told participants of the eSummit.

“Everything we do now is about building on levels of public trust and in a measurable way, increasing those over months and years,” said the journalist-turned-media executive who acquired the online, magazine and newspaper business in May from Australia’s Nine Entertainment for NZ$1.

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