The Words That Actually Persuade People on the Pandemic


A new study finds certain vocabulary is more effective at getting the public to take the COVID-19 pandemic seriously.

Why it matters: Much of the language being used by the government, business leaders and the media to discuss the virus politicizes the issue, even if done inadvertently. This is causing large swaths of the population to tune out of information about the pandemic, veteran GOP pollster Frank Luntz told Axios.

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