Toolkit Launched to Provide Media With Best Messaging Practices on COVID-19 Vaccine Education

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The National Association of Broadcasters (NAB) and the Donald W. Reynolds Journalism Institute (RJI) today announced the launch of an online toolkit to help local journalists craft COVID-19 vaccine education messages that best resonate with their audiences. The toolkit is designed to provide journalists with information and resources to create news reports, public service announcements and other messages related to vaccine safety, effectiveness and distribution.

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