Unconventional: How News Publishers are Positioning Their Virtual Convention Coverage for Audiences and Advertisers


In a normal election cycle, the pageantry, rhetoric and star power of the Republican and Democratic party conventions deliver some of the biggest audiences and ad deals a news publisher will see that year.

In 2020, with a coronavirus crisis still raging, the U.S. economy sitting on a precipice and the election’s two presumptive nominees mostly staying off the stump, things have been very different.

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