What 2021 Looks Like for News Publishers

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If, as Milton Friedman said, actions taken in times of crisis depend on the ideas that are lying around, then perhaps news media organisations can take a look at the ideas they have lying around, INMA Executive Director/CEO Earl J. Wilkinson, said on Thursday: “What were those ideas just 12 weeks ago?”

  • The need to go faster with digital transformation.
  • Stop toying around with digital subscriptions, and make it a cultural priority.
  • Premiumise content and distribution ecosystems.
  • Inject retention science into companies.
  • Get the newsroom fully onboard with engagement.
  • Accelerate first-party data strategies: revenue and efficiencies.
  • When it comes to print, love it, reduce it, or kill it—but get the strategy out of neutral.

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