Will Advertising-Led Business Models Survive in a Post-Pandemic World?


Consumer trust in media and brand advertising is critically important for global media companies as they move forward in a post COVID-19 world, according to a survey by WAN-IFRA and Syno International.

The Consumer Trust in Advertising 2020 Survey included a section on the impact of the coronavirus pandemic on consumer trust in media, Michael McDowell, Syno’s Managing Director in Asia, told the Asian Media Leaders eSummit.

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